Political Marketing: trend of U.S. elections 2008
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With the approach of presidential elections of à ‰ States of America, a marketing trend manifests itself increasingly on the web.
Candidates spend millions of dollars to promote their election campaigns, advertisements on TV, Radio, tours etc. ... The presence of the candidates on the Web is probably the most significant trends in political marketing, and many players market do not make a mistake.
Yahoo, Google and MSN are the winners of the moment, these portals derive profits from these online advertising campaigns such as Google through its AdWords system, candidates for president are now buying U.S. sponsored links through this platform to to promote their image among voters.
In 2007, Yahoo was the big winner with a harvest of 30% of online political campaigns that ended up on its website according to online marketing agency ClickZ.
Peter Greenberger, the head of the Google office opened in Washington and offering to applicants wishing to increase their presence on the web says that it is possible to customize advertising based on the zip code of the voter or even desired in terms of sex ".
For his part, Christian Ferry, the campaign manager of canidat Republican John McCain, said he bought keywords in the example of "Vietnam" and "illegal immigration" which refer to the official website of the campaign of Republican candidate.
