Internet advertising revenues will derive from the press in 2007
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NEW YORK (Reuters) - Advertising spending in U.S. newspapers would grow by 1.2% in 2007, driven by gains on the internet that will offset sluggish sales in the print editions, said the Newspaper Association of America (NAA).
The total advertising spend in the U.S. media should be $ 50.1 billion, slightly higher than in 2006, said the NAA.
The association also said that the printed versions represent the largest portion of these expenses with an estimated $ 46.9 billion in 2007, a figure virtually unchanged from the previous year.
She finally said he expects an increase of 22% of online ad spending at $ 3.2 billion.
This forecast reflects the difficulties faced by publishers of newspapers such as The New York Times or Tribune, so that advertisers tend to shift their spending to other media and that the readership of newspapers is eroding the benefit Internet or télévision.Source: Yahoo News
