Acquisition of DoubleClick by Google
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Google was sharply higher Monday on the Nasdaq Friday after signing an operation deemed 'particularly expensive, but particularly significant, with the acquisition of DoubleClick.
Google announced Friday after the market close, the acquisition of DoubleClick, a pioneer in online advertising based in San Francisco, for $ 3.1 billion in cash.
'I think the acquisition makes sense strategically, given the expertise of DoubleClick on advertising by banner, audience measurement and relationships with advertisers and online publishers', notes one analyst .
'But the price quoted is excessive,' he adds.
For analysts of Smith Barney, the operation allows Google to strengthen its competitive position against Yahoo! and Microsoft, while leaving a war chest of $ 9.2 billion in cash.
Specialists say, however, worry about a valuation level deemed 'very dear' and lack of financial information disclosed about DoubleClick.
Professionals also come on the protests of Google's main competitors, such as Microsoft now says that the acquisition of Google must be 'studied carefully'.
'Despite the opposition of the sector, the transaction is expected to close by the end of the year', an analyst predicts.
Around 10:45, the title of Google rose 1.4% to 472.1 million.
Source: Boursorama
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